THE IMPACT OF SALES FORCE AUTOMATION ON SALES PRODUCTIVITY
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 5000
THE IMPACT OF SALES FORCE AUTOMATION ON SALES PRODUCTIVITY
This research assesses the impact of Sales Force Automation (SFA) on sales productivity. Objectives are: (1) to measure the increase in productivity due to SFA, (2) to identify key features of SFA that contribute to productivity, and (3) to analyze user satisfaction with SFA tools. A survey design is chosen for its ability to provide quantitative insights from numerous respondents. According to Taro Yamane's formula, the sample size is 370, providing a reliable dataset. The study focuses on the pharmaceutical industry in Lagos, Nigeria, known for its extensive use of SFA. The reliability coefficient score is 0.89, indicating high consistency. Findings show a substantial increase in sales productivity due to SFA, with features like automated reporting and real-time data access being particularly beneficial. Recommendations include encouraging the adoption of SFA and providing training to maximize tool utilization.
Related Project Materials
FIDUCIARY ACCOUNTING IN THE CONTEXT OF REGULATORY CHANGES
FIDUCIARY ACCOUNTING IN THE CONTEXT OF REGULATORY CHANGES
Abstract: Navigating regulatory changes is a critical challenge for fiduciary a...
The impact of school sports competitions on student motivation in Kano Municipal Local Government Area, Kano State.
Background of the Study
Student motivation is a critical determinant of academic and personal success, and school sports c...
The impact of curriculum reforms on students' academic achievement in secondary schools in Gwagwalada LGA, FCT
Background of the study
Curriculum reforms have been central to educational development, aiming to align learning outcomes...
INFRASTRUCTURE FINANCING AND MANAGEMENT: THE IMPACT OF CONCESSION ON THE OPERATIONS AND PERFORMANCE OF NIGERIAN SEAPORTS
Abstract
This paper study examined the effect of privatization on the performance of Nigerian seaports, using pre- and p...
AN INVESTIGATION OF HEALTHCARE WASTE MANAGEMENT, KNOWLEDGE AND PRACTICES AMONG HEALTH WORKERS
Background to the Study
The infectious nature of trash from healthcare settings poses a risk to the general population&#...
An assessment of the effectiveness of blended learning in nursing education in University of Lagos Teaching Hospital.
Background of the Study
Blended learning, which integrates traditional face-to-face instruction with online learning, has become a promin...
An appraisal of POS terminal upgrade programs on enhancing transaction accuracy in banking: a case study of Wema Bank
Background of the Study
Point-of-sale (POS) terminals are essential interfaces in modern banking, enabling customers to complete transact...
Development of a Low-Power IoT-Enabled Weather Monitoring System for Farmers in Gombe LGA, Gombe State
Background of the Study :
Weather conditions play a critical role in agriculture, influencing crop yield and farming practi...
An assessment of standardized debit fee structures on enhancing transactional transparency in banking: a case study of United Bank for Africa
Background of the Study
Transparency in fee structures is essential for building trust and ensuring fairness in banking operations. Unite...
The impact of inadequate infrastructure on students’ academic success in Ogbomosho North Local Government Area, Oyo State.
Background of the study:
Infrastructure is a critical component of an effective educational environment, influencing everyt...
