THE IMPACT OF SALES FORCE AUTOMATION ON SALES PRODUCTIVITY
This research assesses the impact of Sales Force Automation (SFA) on sales productivity. Objectives are: (1) to measure the increase in productivity due to SFA, (2) to identify key features of SFA that contribute to productivity, and (3) to analyze user satisfaction with SFA tools. A survey design is chosen for its ability to provide quantitative insights from numerous respondents. According to Taro Yamane's formula, the sample size is 370, providing a reliable dataset. The study focuses on the pharmaceutical industry in Lagos, Nigeria, known for its extensive use of SFA. The reliability coefficient score is 0.89, indicating high consistency. Findings show a substantial increase in sales productivity due to SFA, with features like automated reporting and real-time data access being particularly beneficial. Recommendations include encouraging the adoption of SFA and providing training to maximize tool utilization.
Excerpt from the study
The Student Industrial Work Experience scheme (SIWES) is a planned and supervised training interv...
Background of the Study
Cyberbullying is defined as intentional and repetitive harm caused by the use o...
Background Of The Study
Internet technologies have impacted how individuals generate and distribu...
ABSTRACT
The issue of news coverage in Nigeria has generated interest from all works of life. Argument arise as a result...
Background of the Study
In modern Nigeria, a larger focus is being placed on industrial and technologic...
BACKGROUND OF THE STUDY
The incidence of fraud and misappropriation of funds in recent time poses a threat to auditing as a branch of acc...
ABSTRACT
The growth of the telecommunication industry is fast paced with ground-breaking engineering achievements. Despite this, portable...
BACKGROUND OF THE STUDY
Without students, schools, colleges, and universities are nothing. Any ed...
ABSTRACT: This study examined the Impact of Early Childhood Education on Healthcare Access. The objectives of thi...
ABSTRACT
Several studies on building craft skills have identified a number of problems including ineffective training as...